Автор: Purpose
The intention of this study should be to take a look at exactly how “mother fans” affect the existing activities away from parasocial relationships ranging from fans and idols in order to obtain greater expertise on motives fundamental the fresh acquisition of idol dolls. In addition, of the such as the experiences and point of views regarding male idol admirers, the analysis tries in order to increase this new knowledge of fan behavior and you may increase understanding of the motives riding idol-doll practices.
Design/methodology/strategy
Taking idol-toy buyers while the lookup items, this study conducted textual studies and also in-breadth interviews to understand more about fans’ reasons for buying idol dolls.
Findings
Idol toy sales was motivated from the psychological accessory, such as certainly mom admirers who attempt to introduce a sense of control and continue maintaining a mother or father–youngster relationship. In addition, to purchase idol dolls may also serve as good disguise to possess girlfriend fans to full cover up its romantic desires about their idols. Furthermore, idol dolls act as semiotic identifiers, drawing such as for example-oriented fans and you can putting on society detection. It ought to be detailed you to definitely male idol admirers, who will be noticed deviant on masculine normative, deal with analysis from inside the feminine-dominated communities, wanting then proof credibility.
Practical effects
This research encourages understanding the reasons about idol-toy orders and certainly will help advertisers when you look at the catering towards psychological requires out of fans, such mom fans, from the developing and you can deals dolls one to resonate with the need sense out of connection.
Social ramifications
Of the recognizing and you will emphasizing the positive areas of fan facts, this research results in the brand new lingering procedure of de—demonization and you can normalization of fandom. On top of that, this study and additionally tries to help you subscribe to an even more complete understanding of fight and you will emotional requires of Chinese more youthful age bracket.
Originality/value
This research examines the brand new under-investigated mother-enthusiast group’s mental needs as well as their motives of getting idol-dolls. It also recognizes the fresh type of perspectives and you may enjoy away from male idol fans, delivering a and you will book advice to the idol-toy consumption.
1 Addition
» tabindex=»0″> based on celebrities’ appearances was in fact offered because another type of means to possess Chinese admirers to generally share the good love for their precious idols, causing the production of a different Chinese fandom society. Into the Weibo (probably one of the most prominent social networking networks when you look at the Asia), the web based community having idol-doll-creators, people, and you may idol admirers now has amassed more than 460,000 supporters which will be very women-ruled. On this platform, it’s quite common enthusiasts, who has a massive collection of idol dolls, to create lovable photo and you can display its feel within the dressing up and using makeup on the “newborns.” According to the most recent user statement, one of several idol-toy members, the newest post-2000 age bracket stands for the highest proportion, interacting with 43 %, with the blog post-1995 generation positions next, which have a percentage within 26 % (“2021 Cotton Doll Players Understanding Declaration” 2021). Therefore, Age group Z, anyone, somebody produced involving the later 1990s in addition to very early 2010s (Priporas mais aussi al. 2020), positively engages which have idol-doll commands using entertaining social networking systems.
From the day and age of participatory fandom and you may enthusiast cost savings, fans’ use choice as well as their sensed experience of idols are extremely victims regarding academic browse. Ways fans relate to superstars could have been recognized as parasocial interaction-the new nonreciprocal, fictional interaction between fans and you can media personae (Liebers and you may Schramm 2019; Yan and you will Yang 2021). In recent years, fans actively getting into the newest parasocial matchmaking dream regarding the a close kinship that have idols, as long as they may control, or perhaps provides an apparent degree of influence on the idols. To the Chinese social network, there clearly was a development where fans, specifically women, refer to themselves due to the fact idols’ parents, aunts, otherwise sisters. If you find yourself prior research has generally looked at parasocial relationship based on heterosexual norms and you can fans’ close aspirations in the idols (we.e., “girlfriend/partner admirers” from idols), absolutely nothing could have been recognized regarding the “mother fans”,“Mom admirers,” consider admirers (generally women fans) that co-cultivating idols/a-listers as his or her elder women relatives. They state themselves once the mom of your own idol and generally are indulgent to idols, taking all of them because pretty, simple kids who want the special care (Yan and Yang 2021).
