Автор: Mission
The reason for this research will be to evaluate just how “mommy fans” influence on the current models from parasocial relationships between fans and you can idols and acquire deeper skills on reasons hidden the acquisition of idol dolls. Concurrently, because of the for instance the skills and point of views out of men idol admirers, the study seeks so you can expand the fresh new comprehension of fan conclusion and improve knowledge of the fresh motives operating idol-toy practices.
Design/methodology/approach
Providing idol-doll consumers while the search objects, this study held textual analysis as well as in-depth interviews to understand more about fans’ motivations for buying idol dolls.
Results
Idol toy orders was passionate from the psychological attachment, including certainly one of mommy admirers just who seek to establish a feeling of handle and continue maintaining a moms and dad–child relationships. On top of that rumänska damdatingsida, to purchase idol dolls can also serve as a good disguise to have girlfriend fans to hide their personal ambitions about their idols. Moreover, idol dolls act as semiotic identifiers, drawing such as for example-oriented fans and you may wearing area detection. It needs to be listed that men idol fans, who happen to be noticed deviant in the masculine normative, deal with scrutiny from inside the women-controlled communities, wanting further evidence of credibility.
Standard effects
This research encourages understanding the motives at the rear of idol-doll requests and will let advertisers inside providing on emotional need away from fans, including mommy fans, because of the creating and you may selling dolls you to resonate with their need sense regarding attachment.
Social effects
By the recognizing and you will concentrating on the positive areas of lover facts, this study contributes to the newest lingering procedure of de-demonization and normalization away from fandom. At exactly the same time, this study in addition to seeks in order to donate to a total insights of the struggles and you will mental demands of the Chinese more youthful age bracket.
Originality/really worth
This research explores the below-researched mom-lover group’s psychological needs and their motivations of purchasing idol-dolls. What’s more, it recognizes the brand new distinct point of views and you will skills out of male idol admirers, bringing a new and you may book thoughts into idol-doll application.
step one Addition
» tabindex=»0″> based on celebrities’ appearances had been ended up selling since a different sort of mode to have Chinese fans to share with you their good affection for their dear idols, ultimately causing producing a new Chinese fandom area. To the Weibo (probably one of the most popular social media programs from inside the Asia), the web based neighborhood to possess idol-doll-creators, people, and you may idol fans presently has gathered more 460,000 supporters and that is highly feminine-controlled. About platform, it’s quite common enthusiasts, who has got a massive collection of idol dolls, to publish lovable pictures and you may share their enjoy from inside the dressing up and you will implementing makeup on the “babies.” According to the most recent individual report, one of many idol-toy professionals, the fresh new article-2000 age bracket stands for the highest proportion, getting 43 %, followed closely by this new blog post-1995 age bracket positions next, which have a percentage in the twenty-six % (“2021 Thread Toy Professionals Belief Report” 2021). Ergo, Age bracket Z, people, some one produced between the later 90s and the early 2010s (Priporas mais aussi al. 2020), definitely activates which have idol-toy purchases due to entertaining social networking networks.
Regarding the time out-of participatory fandom and you may enthusiast savings, fans’ use preferences as well as their recognized reference to idols are extremely subjects regarding academic research. How admirers connect with celebs could have been defined as parasocial interaction-new nonreciprocal, imaginary interaction anywhere between fans and media personae (Liebers and you may Schramm 2019; Yan and you will Yang 2021). In recent times, fans positively entering the fresh parasocial relationship dream in the an almost kinship having idols, if they could control, or perhaps provides an obvious level of influence on their idols. With the Chinese social network, there can be a trend in which admirers, especially women, make reference to by themselves since idols’ parents, aunts, or sisters. When you are early in the day research has extensively examined parasocial relationship according to heterosexual norms and you can fans’ intimate ambitions regarding the idols (i.e., “girlfriend/spouse fans” from idols), absolutely nothing might have been recognized regarding “mommy admirers”,“Mommy fans,” reference fans (normally female admirers) who will be co-fostering idols/superstars since their elder feminine members of the family. They do say themselves due to the fact mom of your idol and are generally indulgent in order to idols, delivering all of them given that adorable, simple high school students who need the additional care (Yan and Yang 2021).
