Автор: It assertive, in-your-face cuteness of your cutie menhera embodies just what Sharon Kinsella (1995) phone calls good “rebellious, individualistic, freedom-trying to attitude” (p
Although it employs new convention of one’s magical girl genre, this new cutie menhera strategically disrupts generally harmless kawaii culture employing encapsulation out-of rational anxiety and you can re-appropriation away from thinking-burns off. It is none a purple-flag symptom of intellectual morbidity neither a gesture out of social manipulation, however, an easy manner of phenomenal conversion so you can beat evil morale/mental disease. The new menhera girls aren’t upset or deranged, since mental illness could have been isolated and you may externalized given that villains and you can it’s its purpose once the fairness warriors so you’re able to beat the worst. Instead of romanticizing otherwise pathologizing mind-burns, it quietly slash the hands to accomplish work.
Concurrently, the brand new practitioners from yami-kawaii style refute new premises of your own medical design you to definitely casts self-burns just like the a personal-clear indication of cystic
From the onset, the cutie menhera narrative might have been with a special topic society. Ezaki Bisko has generated certain character gift suggestions offering Menhera Pink and you may other hand cut fighters since the 2014. Some of the frilly, pastel-coloured attire and you can kitsch jewellery bring provocative messages such as for example “kill you,” “unwell,” otherwise “death” representing the brand new duality from yami kawaii aesthetic (Refinery29, 2018). Among Menhera-chan gift ideas, probably the most questionable is actually brand new “risuka bangle” (wrist-slash wristband) you to definitely emulated gaping injuries because of worry about-reducing. Produced by a keen indie brand Conpeitou in concert with Ezaki Flere tips her within the , brand new bracelet is sold out quickly. The company next produced an announcement off a selling with the Fb inside a good). not, this time it caused a storm out of complaint towards social networking, ultimately causing immediate discontinuation of your own unit (Conpeitou, 2015b). For the businesses site, this new creator commented which they, too, got a lengthy-term experience with thinking-burns off and you can apologized to those who had been upset by the idea regarding managing worry about-burns off while the a manner product (Conpeitou, 2015b).
While, this new hand-slashed bracelet and other Menhera-chan gift ideas features empowered ailment as the trivializing mind-injury or other “serious” things behind the newest operate, the very thought of wearable/removable notice-incisions paradoxically implies the fresh subversive potential off lovable visual appeals. From the cutie menhera trope, the fresh yami-kawaii outfits and you will jewellery can work since the a sugar-covering coating to speak your interior turmoil and personal aches in a fun loving and you may overstated trend. Attracting awareness of their shallow materiality, the cutie menhera plays resistance to an excellent “symptomatic” learning, hence assumes on good text’s truest definition isn’t instantaneously apprehensible and you may have to be expose of the an expert interpreter (Greatest and you may ). Against the medico-political offer there should be good “real” question hidden below your mind-burns off, this new hand-slash bracelet decreases notice-damage to the fresh new depthless body, making it commodifiable, consumable, which means controllable looks function with the newest facade from cuteness.
229) out of Japanese kawaii culture. not, whereas Kinsella (1995) places an emphasis into infantile, escapist aspect of kawaii by the equating being attractive having behaving childlike, Menhera Green and you may arm cut warriors do aggressive societal comments using its soft fight against mental disease (evil comfort). The new marks and you will wounds was comprehend since a removable accessary, unlike undesired scratches away from private morbidity. About your subversive potential regarding pretty, Brzozowska-Brywczynska (2007) contends you to definitely sweet aesthetic embodies the fresh new Foucauldian heterotopia-“the area away from standard, the website from revolutionary potential to changes, to create a choice order, where the coherence ranging from terms and reality is no more you are able to, where contradiction are structuring signal” (p. 225). Because good heterotopic are, the fresh new cutie menhera could possibly get perform some agentic thinking by pushing back contrary to the pathologization a lot of time on the women self-burns.
